Sports Business Daily just reported that Brendan Donohue will be the managing director of the NBA 2K eLeague. Donohue was Senior VP Team Marketing & Business Operations prior to the new position.
Donohue seems pretty excited about the new role and calls the eSports space “explosive”. Donohue will run the daily operations and strategy reporting to a board whose membership has not yet been finalized.
Two big takeaways from the article:
- Half of the NBA teams have already committed to fielding a team in the new NBA 2K eLeague.
- The official announcement of the teams participating will take place in the next few weeks.
So it appears that soon we will have quite a bit more info about the NBA’s new eSports league and get the official word on who is participating. Stay tuned eSports fans.
Here is a link to the full SportsBusinessDaily.com article: http://www.sportsbusinessdaily.com/Daily/Issues/2017/04/25/People-and-Pop-Culture/Donohue.aspx