The eSports industry is growing exponentially and will soon be a billion dollar industry. The announcement of the NBA 2K eLeague slated to debut in 2018 proves that the big boys are starting to recognize the potential in eSports. The NBA’s eSports basketball league is a huge opportunity for brands and early movers will reap the rewards.
The NBA announced a new partnership with Take Two Interactive (2KSports.com) to create the NBA 2K eLeague, an NBA eSports league where the teams are owned and managed by actual NBA franchises. The world of eSports has been expanding rapidly but this is the first time a US professional sports league has entered the frey.