Sports Business Daily just reported that Brendan Donohue will be the managing director of the NBA 2K eLeague. Donohue was Senior VP Team Marketing & Business Operations prior to the new position.
The Toronto Raptors have announced their intent to participate in the NBA 2K eLeague as one of the 8-12 teams for the eLeague debut in 2018. The Raptors seem excited and have expressed that they see opportunity in the eSports industry.
The eSports industry is growing exponentially and will soon be a billion dollar industry. The announcement of the NBA 2K eLeague slated to debut in 2018 proves that the big boys are starting to recognize the potential in eSports. The NBA’s eSports basketball league is a huge opportunity for brands and early movers will reap the rewards.
The NBA announced a new partnership with Take Two Interactive (2KSports.com) to create the NBA 2K eLeague, an NBA eSports league where the teams are owned and managed by actual NBA franchises. The world of eSports has been expanding rapidly but this is the first time a US professional sports league has entered the frey.